10 Minute Tidy Office Tip 23: Marketing is Important

by shannon on September 1, 2014

Marketing seems to go along with finance: you either love it or resist it. And yet, if you have an office, you are most likely to be responsible for both. Whether you work for a large company or have your own business, we all usually need to deal with numbers in our office.

If you have your own business, marketing is the solution to keeping business flowing. If you have a lot of resistance to marketing yourself, it will be important to hire someone who can help you.

Even if you don’t like to market your business, at least create an active folder for marketing ideas and inspiration. The content of this folder will help you create a marketing plan, whether you do it yourself or hire someone to do it for you. One company I worked with called this their “Swipe” file, where they kept pieces they thought had great marketing potential. They planned to swipe their ideas in their future marketing campaigns.

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